Identity · clarity · purpose

Gather the threads.Become whole.

If you feel disconnected from who you are, unsure what you carry, or tired of second-guessing your next step, WOVEN helps you move from confusion and hidden potential into clarity, confidence, and visible purpose.

Penny D. Butler wearing a brown tweed jacket
Welcome to WOVEN · 60–90 seconds
Penny D. ButlerFounder · Identity & Brand Architect
A personal welcome from Penny

Your becoming has room to breathe here.

Welcome to WOVEN—a place to gather what has felt scattered, recognize what God has placed within you, and move into your next chapter with clarity and wholeness.

Press play to hear a personal welcome from Penny, or read the full transcript below.
Read the welcome transcript

Welcome to WOVEN by Design + Co. I’m Penny Butler, and I’m so glad you’re here.

Maybe you arrived knowing exactly what you need. Or maybe you simply know that something in your life is shifting, and you’re trying to understand what God is revealing in this season.

You do not have to arrive with all the answers.

WOVEN was created as a place to slow down, gather the pieces, and begin seeing how your faith, identity, story, gifts, and experiences have been woven together with purpose.

Here, we make room for the inner work: healing, clarity, becoming whole, and understanding who God created you to be.

I believe your story matters. Your gifts matter. And there is purpose in the threads God has placed within your life.

So take your time. Explore. Reflect. And give yourself permission to become.

Welcome to WOVEN. There is room for you here.

The WOVEN transformation

From scattered to clear. From hidden to visible.

WOVEN helps you gather what has felt scattered, so you can make stronger decisions and move forward with confidence instead of pressure.

01 / Identity + Clarity

Reclaim your identity.

Separate who you are from roles, labels, expectations, and old seasons. Recognize what is true about your design, story, strengths, and values.

IdentityGiftsDirection
02 / Learning + Equipping

Clarify what you carry.

Put language around your gifts, lived wisdom, ideas, and story so you can see the value already in your hands.

Explore learning ↗
03 / Guided Growth

Move into visible purpose.

Walk the WOVEN 7 Steps through discovery, restoration, alignment, activation, equipping, expression, and flourishing.

See the journey ↗
Free Reflection Guide

Recognize where you are and find your next step.

7 Signs You Are Ready to Step Into Your Calling is a faith-rooted guide for the woman who senses God stirring something more. Read at your own pace, reflect on the questions, and choose one faithful step forward.

Free · Fillable PDF · Delivered to your inbox

Preview of the 30 Days of Becoming Her guided journal and affirmation cards

A WOVEN Guided Experience

Reflect · Release · Become

30 Days of Becoming Her

A faith-rooted reflection experience for the woman ready to show up with grace, release the pressure to be perfect, and keep moving toward the woman God created her to be.

Your digital set includes:

  • A 68-page journal PDF with 30 days of reflection and free-write space
  • A separate printable PDF with 30 affirmation cards
  • Instant digital access after purchase

Digital set · $17

View the Journal & Affirmation Cards

Digital product; no physical item will be shipped. The journal PDF is fillable, and the affirmation cards are a separate printable PDF.

The WOVEN 7-step journey

There is a path through the becoming.

Seven intentional steps from uncertainty to purposeful action. Begin wherever you are; the journey is meant to meet you there.

01

Discovery

Notice where you are.

02

Restoration

Embrace restoration.

03

Alignment

Stand in what is true.

04

Activation

Take faithful action.

05

Equipping

Gather tools for growth.

06

Expression

Give language to your voice.

07

Flourishing

Live whole and legacy driven.

Walk the full journey ↗
Your next step

Choose the support that fits this season.

Learn

Build understanding at your own pace.

Explore faith-centered courses and tools for identity, clarity, healing, and purpose.

Explore learning ↗
Work With Me

Get focused clarity support.

Work directly with Penny to clarify, organize, and move forward with what you are called to carry.

Work with Penny ↗
Shop

Keep a reminder close.

Explore journals and intentional pieces that affirm identity and purpose.

Visit the shop ↗
A thoughtful first conversation

Let’s find the thread to pull first.

A free, focused 30-minute conversation about where you are and a clear next step.

7 Signs Guide Sign-Up